41th Session of the Teacher Development Center Forum Business School of Nanjing Normal University:
The Strategy, Capabilities and Influence of Chinese Multinationals
Speaker：Prof. Rui Huanchuan
Place: Room204, Xingmin Buliding
Time：Sept 11, 2019 (Wednesday) 2:00 p.m.
Host: Prof. Bai Junhong
Huaichuan Rui received her Ph.D from Judge Business School, University of Cambridge and is currently Professor of International Business at the School of Management, Royal Holloway, University of London. She is also the Director of China-Africa Research Project in the Centre of Development Studies, University of Cambridge. She was a Lecturing Professor of Nanjing Normal University and a Research Team Member of the Programme of Energy and Sustainable Development, Stanford University.
Huaichuan is a pioneering researcher on emerging market multinational enterprises (EMNEs). She has been leading the project of " conducting extensive fieldworks and interviews around the world including Africa, America, Asia, Australia and Europe. She has interviewed over 500 of government officials (of China and host countries), managers and employees (of Chinese firms and local firms), local residents in host countries, and key figures in NGOs and international organizations. The in-depth research has enabled her to develop new theories and publish over 20 peer reviewed journal articles and books, transforming current thinking by creating ground-breaking theories on , , and
Focusing on EMNEs’ strategy, capability and impact, Huaichuan has explored multiple themes including EMNEs’ internationalization strategy, innovation, absorptive capacity, learning by doing, knowledge management, entrepreneurship, HR, parent subsidiary relationship, development impact, corporate social responsibility (CSR) and culture. Her research receives wide recognition. As a result of the strong reputation earned by her innovative research on emerging market firms, China and Africa, Huaichuan has been invited to many organizations to present her research findings. In 2006, United Nations Conference on Trade and Development (UNCTAD) invited her to present her research on Chinese investment in Africa. In 2013, she was invited again by the UNCTAD to present her study on China’s investment in Africa’s infrastructure.
In 2015, Huaichuan received a substantial grant from European Research Council (ERC) and a small grant from British Academy on a research project Led by professor Magnus Marsden of the University of Sussex, the project focuses on Yiwu, a small and poor city by the 1970s but the major international hub for the wholesale of small commodities today. Huaichuan examines how policies and entrepreneurship enable Yiwu’s success and contribution to the world, especially the poor.