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Faculty

Jinsheng Li Professor

Academic Area: 
  • Technology Innovation Management
  • Marketing
  • Organization Management
Research Interests: 
  • Technology Innovation Management
  • Marketing
  • Organization Management
Bio: 

Business Address: School of Business, Nanjing Normal University, NO.1 Wenyuan Road, Qixia District, Nanjing, Jiangsu

Office phone: +86-25-83598616

E-mail: njnuljs@aliyun.com

 

Bio

Professor, Currently Associate Dean of School of Business, Deputy Director of MBA Education Center, Nanjing Normal University, P. R. China

 

Educational Background

2004.03-2007.05

Doctor's degree of Management,

School of Economics and Management, Southeast University, Jiangsu, P. R. China

1997.09-2000.06

Master’s degree of Management,

School of Politics and Administration, Nanjing Normal University, Jiangsu, P. R. China

Career Experience:

2000.08-Present

School of Business, Nanjing Normal University, P. R. China

Visiting Scholarship:

2013.01-2013.06

Visiting scholar, School of Business Administration, University of California, Riverside USA

Research Interests:

Technology Innovation Management; Marketing; Organization Management

Research Programs:

1. 2014-2017, National Nature Science Program, “On the Relationship of Risk Transmission, Publics Risk Perception and Innovation Investment in Independent Innovation of High-tech Enterprises”

2. 2010-2012, Ministry of Education’s Humanities and Social Sciences Fund, “Research on the Endogenous Cultivating Mechanism in High-tech Enterprises”

3. 2007-2009, National Bureau of Statistics’ National Statistical Research Projects, “Research on the Evaluation and Statistical Services System of Corporate Social Responsibility”

4. 2011-2011, Jiangsu Government Soft Science Foundation, “Research on the Input Mechanism and Management Model of Jiangsu Science and Technology Enterprises’ Original Innovative”

5. 2009-2011, Jiangsu Province Education Department of Philosophy and Social Science Foundation, “Research on Innovative Mechanisms and Countermeasures of Export-oriented Enterprises in Jiangsu under the Financial Crisis”

Teaching Courses:

Undergraduate: Applied Statistics;

Technology Innovation Management;

Marketing Investigation and Prediction

Graduate: Technology Innovation Management

MBA: Marketing research and marketing planning

Teaching Research:

2015-2018 Nanjing Normal University, “Research on the teaching team of the main courses of management science”