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Yuhua Sheng Professor

Research Interests: 
  • Management decisions and Leadership Science
  • The human resources and Enterprise property rights system


Yuhua Sheng, born in August 1958 in Lianyungang, has the title of professor and doctoral supervisor. He is an expert who enjoys the special allowance of the State Council. Professor Sheng served as party secretary of Business School and the director of the Business Administration Department. Professor Sheng is appointed the director of Senior marketing personnel training center in Jiangsu Province.

Professor Sheng graduated from Nanjing normal university in 1982.After graduation Professor Sheng has been teaching in Nanjing normal university. Professor Sheng studied Economics at Economics School of Peking University under the guidance of famous Prof. Li Yining and Prof. Zhang dexiu. Professor Sheng used to study economic management at the University of Cambridge under the guidance of famous Dr. Peter and Dr. Roland. Professor Sheng mainly engages in teaching and researching in the area of Management decisions and Leadership Science, The human resources and Enterprise property rights system. He is the author or co-author of more than 80 papers and 8 books. His articles have appeared in Economic management and China's Industrial Economics, and elsewhere. In addition, He is the chief editor of more than 20 teaching materials.What’s more, with the support by National Natural Science Foundation and State Planning Commission "fifteen" science and technology projects, Professor Sheng has been undertaking more than 20 scientific research projects.He won the Henry Fok young teachers Award in 1991. He also achieved lots of awards such as the excellent young and middle-aged backbone teachers of universities of jiangsu province in 1994 、the excellent graduate student tutor of jiangsu province in1998. In addition ,He also won third prize of the tenth excellent achievement of philosophy and social sciences of Jiangsu Province in 2006. He also has served as independent directors in NINGBO TECH-BANK Co., Ltd and Kanion Pharmaceutical Co., Ltd.

Selected Publications:

1.       Research on the Evaluation of Non-structural management capabilities, People's Publishing House,2005

2.       Organization motivation theory, People's Publishing House,2004

3.       Research on strategic decision behavior, People's Publishing House,2006

4.       office automation management system in enterprise, The Science Publishing Company,2004

5.       Supply-Chain management and virtual industrial chain, The Science Publishing Company,2004

6.       Research on the Evaluation of leadership qualities, Central Party Literature House,2002

7.       Management theory, China Commercial Publishing House,2002

8.       The reader of Graduate employment training knowledge, Central Party Literature House,2002

9.       The Contingency Analysis of decision-making creativity, China Soft Science,1997(08)

10.   Soft management theory, China soft science,1995(2)

11.   Research on the evaluation model of enterprise senior management, China Industrial Econom,2002(10)

12.   Management decision difficulty assessment model, Economic management, 2002(23)

13.   Research on the evaluation model of the management ability of the interview, Economic management,2003(13)

14.  The marketing control force model based on technical factors and Its Empirical Analysis, Economic management,2004(7)


Research Projects

1.Research on the Evaluation of Non-structural management capabilities, supported by National Natural Science Foundation,2002-2004

2.Research on mechanism and management mode of original innovation input,Soft science project of Jiangsu Province,2008-2010

3.Strategic management of economic development in Jiangsu Province, State Planning Commission,1994-1995

4.Research on Deng Xiaoping's strategic theory, the State Education Commission,1995-1996

The System and procedure of democratic decision-makin, provincial government,1996-1997

6. Soft management mode of enterprise's ideological and political work, provincial government,1997-1998

7. Methodology of Ideological and political work, provincial government ,1997-1998

8.Research on moral and behavioral norms of the political working staff,provincial government,1998-1999

9.Research on Quality assessment of leading cadres, provincial government,2002-2003

10. Comparative Studies on China and European business management,European Union,1998

11. Research on the Evaluation of management capabilities,the third prize of the Tenth Excellent Achievements in Philosophy and Social Science of Jiangsu provinc,2007

12.Research on urban modernization,the third prize of the Tenth Excellent Achievements in Philosophy and Social Science of Jiangsu provinc,2001



1.       The theory and method of management decision (PhD)

2.       Modern management theory (postgraduate)

3.       Strategic management research (postgraduate)

4.       Human Resource Management (MBA)


Address: Business School ,Nanjing Normal University ,No. 1 Wenyuan Road, Qixia District, Nanjing , China 2100