On the evening of February 27th, at seven o’clock, Professor Chen Qinghe, the Vice-president of Shih Hsin University was invited to give a speech about the competition and cooperation of the omnimedia industries under multi-network convergence environment. Professor Zhang Xiaofeng presided over the lecture.
Professor Chen Qinghe went through the process of how the media technology combined with the industry in the context of the development of omnimedia. He dwelled on how the omnimedia influenced our life and how the rapid development brought pressure and reformation to the telecommunications and media industry with his own experience of media practice and his research of the media in Mainland China and Taiwan.His lecture was very detailed and interesting. And it enabled the students to obtain knowledge and rich their horizon in relaxing and harmonious atmosphere.
Multi-network Convergence Built a New Media Ecology
Different vehicles have integrated into human’s life like car, phone, tablet, wearable devices like VR or AR, internet of things and whole media etc. Human beings have been into a new living style with the producing of all kinds of vehicles and devices and the process of using them.
The core conceptions of changes in the media industry in the past five years have been digitalization, broadband, compression, encryption, mobility, cloud computing and program. Digital technology enables the single media to transform into multimedia industry. Broadband results in the surging of online videos. The compression technology makes it more smooth for all kinds of content and intelligence services. The encryption system increased the quality of content and intelligent service. 4G mobility produces the OTT and internet of things. The cloud computing and big data connects the market. Infrastructure, platform, software are parts of the information and communication software.
At the same time, combining theory and specific examples, he pointed out that the mode of media practice has transformed from single media into omnimedia in the era of big data. Also ,the mainstream media to we media and with content mode changing from program-oriented into service-oriented. New media is to from “cross” to “trans”.
Media Industry Competition and Cooperation Returning to OTT TV Production Needs
OTT was an important concept which was throughout the entire lecture and was also a relatively unfamiliar term to the students. OTT means over the top, that is , to provide all kinds of application services to the users through internet. This is different from the communication services provided by the current operator. It only uses the operator’s network, but the contents are provided by a third party other than the operator. The typical OTT services are internet TV services and apple app store. Professor Chen Qinghe used the formation of “OTT=internet+ mobile phones + videos” to explain the media cohabitation and hybrid phenomenon in the new media era with simple words.
For the issue of the trend of the development of the media in the current or the future situation, he thought that “tv channels back off while internet goes further” is the production needs for TV. TV stations produce contents and original programs and the internet makes the copyright more diverse. Social media will have an advantageous role according to the effect of internet and the internet economy.
He emphasized that the media industry used to leverage when facing huge changes and challenges. If it couldn’t be eliminated, then the media industry would depend on it. Which has provided a new way of thinking for students when they face and solve the problems in future study and work.
At the end of the lecture, Professor Chen Qinghe gave out his opinion to answer question put forward by a student of the user experiences and differences between Wechat in mainland China and LINE in Taiwan. He thought Wechat and LINE, both as software programs, were a subversion and breakthrough for the telecommunications industry. LINE, as a popular social software in Taiwan, had a fast growth in user numbers, but to a more practical point, that the Wechat had a larger market. And large market brought differences in operating ways and might go to the stage of self-producing contents. In the long run, Wechat had bigger developing potential.
The lecture lasted almost two hours. And it was an academic feast to the students. However, there were still many contents which couldn’t be talked because of the time limit. Dean Zhang Xiaofeng concluded in the end and thanked Professor Chen Qinghe on behalf of all the teachers and students. We also look forward to that more media elites and scholars can come to Suyuan Campus to give out more wonderful lectures. (text by Zhu Min, pictures by Lu Mengyuan)