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Speech of How the Traditional Media’s Advertisement Operation Made a Way to Go Forward by Jing Fei

“If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, just keep moving.” That’s what Jing Fei said to the students who listened to her speech.

Jing Fei is a journalist with much experience and is the deputy director of the operating center of the omnimedia in the Modern Express. She gave a speech on the afternoon of 12th of April in room 206 of the Xinchuan Building. The speech was themed as “how the traditional media’s advertisement operation made a way to go forward in the media convergence age”.

Printed media had its wonderful time. However, nowadays, it’s in operating trouble. Jing Fei made her speech around three stages of the development of the printed media which were respectively the best times for the development of printed media, the stagnant stage of the development and the dramatic falling stage. She also combined with her own working experiences during the last ten years. And she gave a vivid illustration of the up and rise of the “Modern Express”.

Although the printed media is having a bad time, we could still see that kind of constant perseverance and fight in Jing Fei. And this spirit encourages the team of the Modern Express, also lifting the will of the students there.(text by Liu Bo, picture by Ren Yue)