On the evening of May 29th, Professor Zhang Yan of the School of Arts and Media of Beijing Normal University was invited as the guest speaker of the "Sound, Light, Color and Shadow" series of cloud lectures in the School of Journalism and Communication of Nanjing Normal University. On-line academic lectures of "Creative Status", Prof. Zhang Xiaofeng, Dean of our college, Professor Liu Yongchang, director of the Department of Radio and Television, and more than 200 graduate students listened online. The lecture was presided over by Professor Liu Yongchang.
During the lecture, Professor Zhang Yan briefly reviewed the history of Korean film, combined with specific cases, explained the development and crisis of Korean film in 2019 from the commercial and creative levels, and provided space for thinking about the development of Chinese film. Professor Zhang Yan pointed out that when talking about the 2019 Korean film, I have to mention the "parasite" directed by Jun Hao. The film won multiple film festival awards, and it also achieved a zero breakthrough in the history of Korean films in the Academy Awards and became a benchmark in the history of Korean films. And 2019 is exactly 100 years since the birth of Korean film. At this important point in history, the Korean film industry successfully completed its goal of entering the world's top five.
Professor Zhang Yan believes that the Korean film industry has indeed delivered gratifying transcripts in 2019. From the perspective of output value, the number of cinema box office and movie viewers reached a record high, the total number of movie viewers reached an unprecedented 226 million, and the number of movie viewers per capita was 4.37. Taking "Spy of Life and Death" as a specific case, Professor Zhang Yan analyzed the historical turn of the Korean film industry. As a milestone in Korean movies, "Spy of Life and Death" has greatly increased the attendance of the Korean film market and has a profound impact on current Korean films. "Spy of Life and Death" explores the trauma narrative of the split ethnic history of the Korean peninsula and the "spy war + love" movie genre, starting with the small people in the background of big times and big contradictions, giving the characters more humanity and emotional reality. At the same time, "Spy of Life and Death" learned commercial strategies such as Hollywood big production, big investment, big star, big publicity, and successfully opened a high-concept Korean blockbuster model.
Judging from the proportion of local films and foreign films, the competitiveness of Korean local films remains strong, and the trend of dividing the market between Korean films and external films is obvious. In 2019, the share of local films will remain at 51%. Of the super-selling movies with more than 10 million viewers in Korean film history to date, Korean films account for 70.4%, becoming the absolute dominant force in the Korean market. Although local movies were in the doldrums in the first half of the year, they tended to come up later in the second half of the year, with gratifying results. From the perspective of industrial structure, the digital online market for Korean movies continues to expand, and the distribution market reshuffles. With the advent of the "Internet +" and "multi-screen" consumer era, the box office revenue of traditional theaters has declined, but in 2019 the total online market revenue reached 509.3 billion won, and the Korean film revenue structure was adjusted. In the distribution market, CJ, Lotte and Showbox, which occupy the top three all year round, have changed, and new elements have emerged.
In addition, Professor Zhang Yan pointed out that the Korean film industry is also facing a crisis, which is manifested by the continuous decline in overseas exports and excessive reliance on the Asian market; the continuous increase in production costs, the unreasonable structure leads to a serious deficit in input and output, and the low-cost film is in a difficult situation . Professor Zhang Yan believes that Korean movies can provide us with some reference in the creation, especially in recent years, many excellent artistic and commercial film works have emerged. Korean movies. These movies are extremely valuable materials for analyzing the differences between the Chinese and Korean film industries.
At the end of the lecture, teachers and students and Professor Zhang Yan interacted with each other on the current status of Korean film creation. Professor Liu Yongchang summarized the lecture. He pointed out that the ultimate goal of studying the Korean film industry is to establish a reference frame for the development of the Chinese film industry. Professor Zhang Xiaofeng expressed his heartfelt thanks to Professor Zhang Yan for bringing an academic feast, and eagerly hoped that Professor Zhang Yan would come to Suiyuan in the future and have in-depth exchanges with our teachers and students.