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Suiyuan's "Sound, Light, Color and Shadow" Series of Cloud Lectures (4): Professor Zhou Xing shares "Thinking about the Transmitting of Media Communication in the Pre-Intelligent Era

On the afternoon of June 2, Professor Zhou Xing, former dean, second-level professor and doctoral tutor of the School of Arts and Media, Beijing Normal University, served as the guest speaker of the "Sound, Light, Color, and Shadow" series of cloud lectures in the garden, bringing questions for teachers and students of our college. Online lecture for "Pre-Smart Times Media Communication Accepts Transmutation Thinking". Professor Zhang Xiaofeng, Dean of our college, Professor Liu Yongchang, director of the Department of Radio, Film and Television, and more than 200 new students of online education listened online. The lecture was presided over by Professor Zhang Xiaofeng.


The content of the lecture is mainly divided into four parts, namely "Analysis of the Pursuit of the Pre-Intelligent Era", "How to Adapt to the Spread of this Era", "The State of Communication Education Culture Reflected by the Anti-epidemic Disease", and "Cognition to Adapt to Media Changes" In addition, Professor Zhou Xing also explained the origin of this topic and summarized the significance of the pre-cognitive intelligence era at the end of the lecture.


At the beginning of the lecture, Professor Zhou Xing analyzed the tremendous changes from the Internet age to the intelligent age. This change not only lies in technology and life, but also includes the transformation of human emotions and thoughts. At present, we are in an "unprecedented great change", ranging from the changes in the international exchange pattern and public opinion field, to the rapid development of domestic short-video apps such as Douyin and the prosperity of the live broadcast and delivery model. The field of communication and media is experiencing great changes. change. At present, although the discourse power of international communication in my country is increasing, it fails to break the communication rules formulated by developed countries, and the rule-makers are showing a trend toward their own opposite. Therefore, in the face of Internet public opinion, we must recognize the facts behind it, examine the overall situation, and maintain a broad mind.


Professor Zhou Xing believes that in the pre-smart era, media forms have undergone tremendous changes, from online movies to barrage culture to vertical screen film and television. Previously, it was believed that incredible things are becoming a reality. The evolution of the media style in the pre-smart era gives us inspiration that only standing in the heights of the times and values ​​can break through the barriers of the old era, adapt to the transition era as early as possible, and prepare for the advent of the smart era.


Next, Professor Zhou Xing started with his online education and exchange of experience during the anti-epidemic period, and analyzed the role and influence of Internet communication. Professor Zhou Xing believes that online education breaks the thinking that the face-to-face teaching is the best in the past, giving the communicator a wider space for communication, and the receiver can also freely control the time, enhancing the acceptability and convenience of the communication. In addition, online education platforms such as MOOC have gathered a large amount of high-quality educational resources, expanded the scope of knowledge dissemination, benefited more people, and made up for the shortage of offline education. The prosperity of online education during the epidemic shows that once people's restrictions on communication are lifted, the benefits of communication may produce new changes. In the intelligent era, the development of artificial intelligence can change the form of education to a greater extent technically. It is not nonsense that intelligent robots replace classroom teaching models, but then the care for students' personalities and the requirements for teachers' wisdom and emotions will change. To be more important.


In the fourth part, Professor Zhou Xing was interviewed from the fast-hand user "Zhong Meimei" to introduce his understanding of adapting to media changes. He divided the media into three categories: academic media, social media, and mass media. The three have different requirements: academic media needs to present academic rationality, social media needs to highlight perspectives, and mass media needs to quickly disseminate information. In the process of entering the intelligent era, communicators must adapt to the transformation of media forms, and at the same time publish information that meets the corresponding requirements according to the type of media, but no matter what medium is used, the basic principle of telling the truth should be adhered to.


In addition, Professor Zhou Xing also summarized three main points for this lecture: First, the smart era first needs to formulate communication rules. The second is that the pre-intelligent era also needs to abide by the rules, such as people-oriented, sincerity is essential, abstinence and ironing. The third is that people must retain the emotion of transmitting time and space at all times.


Finally, the teachers and students and Professor Zhou Xing conducted in-depth exchanges on the issues of artificial intelligence and technology development, and the prospects of physical cinemas. Professor Zhang Xiaofeng summarized the lecture. He believed that Professor Zhou Xing’s sharing had three characteristics of “high”, “new” and “real”. The perspective was high, and the content was updated and fulfilled in real time. Scholars of conscience are responsible, and it is worth learning for every teacher and student present.