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To Spread Love Media Forum (No.34): Professor Shen Guolin Shares "Research on China's International Communication in the Era of Globalization"

Shen Guolin, Professor of Journalism School of Fudan University and Executive Deputy Director of the Research and Management Center of University Think Tank in Shanghai, visited the School of Journalism and Communication of Nanjing Normal University at 2:00 PM on December 26. Mr. Gao Shanbing hosted the lecture.
At the beginning of the lecture, professor Shen began with CGTN, which is a recent practice achievement of international communication, and led students to think about the future development path of these international media platform established by countries around the world. The attempt of "de-regionalism", the similarities and differences of these media platform, the characteristic of "Global nationality" as the conclusion were carefully analyzed.
Professor Shen then analyzed the discourse structure of international communication based on the topic of conflict of the South China Sea between China and the Philippines. He emphasized that national interests will be on the top list for international media report discourse. At the same time, he mentioned the discourse difference between domestic and foreign media in the same topic news. Taking the case of Diba's decision to invade Facebook as example , he saw these group as an expression community and came to the conclusion that this is an unique phenomenon in Internet Era.
Professor Shen believe that China's international image has changed along with the improvement of national strength. Therefore, China's international communication media practice should adapt to the change and take advantage of it. He introduced the dominated position still belongs to the western media. National interests and the ideology are apparently presented on the international report, which produced the news competition situation. For China, the national interests, the political system and the ideology are the basic structural obstacles.
In the end, professor Shen posed a series of extended problems for students to think more. This lecture closely follows the academic frontier with a large number of examples, which enables students to have an in-depth understanding of China's external communication in the context of globalization.