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Gang Cao Lecturer

Research Interests: 
  • Methods in Communication Studies
  • Public Opinion Polls and Analysis
  • Agricultural Technology Communication 

Educational Background

PhD, Communication, Wuhan University (2014)

MA, Journalism, Nanjing Normal University (2003)

BA, Arts , Nanjing Normal University  (2000)

Research Projects 

  • Youth funded projects of the Ministry of Education Research of Humanities and Social Sciences: A study on the new characteristics of rural farmers' communication behavior in South of Jiangsu;
  • Research project of philosophy and Social Sciences in Universities of Jiangsu :Study on the role of mass media in the home in the village of agricultural science and technology information;
  • Research project of philosophy and Social Sciences in Universities of Jiangsu :Research on the innovation of agricultural science and technology communication system under the background of new urbanization

  Journal Articles

  • Investigation and analysis of the audience group differentiation in the rural areas of South of Jiangsu,Journalist,2002(1)
  • TV entertainment programs should not mislead children,Press Circles,2005(5)
  • From the "land rights" to the media and public opinion monitoring level,Press Circles,2006(5)
  • The establishment of index model and derive the contrary to media content,global media development and Media Policy Forum by International Communication Research Center of Shanghai University ,2007,6
  • The conflict and coordination between mass media and urban residents and migrant workers,University of Westminster, University of Pennsylvania and the United States jointly sponsored by the "modern, modern and Chinese media," International Academic Conference,2006.6
  • Challenges and Countermeasures of audience research under the background of big data,media,2013(9)
  • Temper work style In the comprehensive deepening of reform,People's daily Theory Edition,2013.12.25

Honors and Awards

Excellent Paper third prize by Nanjing municipal Party Committee Propaganda Department, Nanjing Journalists Association