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Faculty

Weiwei Zhang Associate Professor

Research Interests: 
  • New Media Studies
  • Media Convergence
  • The Digitization Course of Traditional Media
Bio: 

Member of the International Communication Association and the International Telecommunications Society

Educational Background

Ph.D in Communication, The Chinese University of Hong Kong (2014)

M.A in Management, Sun Yat-sen University (2010)

B.A in Communication and Design, Sun Yat-sen University (2008)

Research Projects

  • Users' Participating Motivations in Crowdsourcing News Production in an Era of Media Convergence, 2015,  Provincial Issue, Concluded.
  • Correlation Studies on Media Use and Political Participation of Internet Opinion Leaders, 2016, Concluded.
  • Public Opinions Forewarning and Coping Mechanisms of Major Projects in Chonging, 2016, Concluded.
  • How does Personages of New Media Practitioners Play Out Their Roles, 2016, Concluded.

Journal Articles

  • Media-domestication and Citizen-domestication: 2011 Japanese Earthquake in Chinese Newspapers and Blogosphere, Journal of International Communication (2015).
  • New Media Practitioner's Political Efficacy and Political Participation Intention: Evidence from the New Media Practitioners in Chendu and Chonging, Journalism Quarterly (2016).
  • New Media Practitioner's Media Empowerment Cognition and Its Affecting Factors: Evidence from the New Media Practitioners in Chendu and Chonging, Modern Communication (2017).
  • Status Transformation and Adjustment of Field Studies: Reflection on Field Observations Methodology in News Production, The Journalist Monthly (2017).
  • Two Billion Eyes: The Story of China Central Television. International Journal of Communication (2016).
  • Digitalizing China: The political economy of China’s digital switchover. Chinese Journal of Communication (2017).