On the evening of November 23, 2020, professor Xiang Zhongping, vice President of Nanjing Institute of Communication, gave an academic lecture entitled Current Status of Radio, film and Television Media and Program Innovation via RTX Meeting at the invitation of our school's key discipline of Drama, Film and Television.The lecture was hosted by Professor Wang Hui, director of drama and Film and television, and listened to online by teachers and graduate students of Drama, Film and Television.
Xiang Zhongping, vice President of Nanjing University of Media and Communication, second-class professor and doctoral supervisor, expert of special government allowance of the State Council, chief expert of Research on The Creation and Communication Strategy of Chinese Dream Film and Television, a major art project of National Social Science Fund.In 2013-2017, the Ministry of Education college drama and film and television class specialized teaching guidance committee, Ministry of Education, a national professional radio and television playwright-director professional chief propaganda and culture, "a group of five" talent in zhejiang province, China's journalism awards, the Yangtze river TaoFen prize judges, China central television (CCTV), a think-tank experts, part-time as the tutor of graduate students in Nanjing Art Institute, Zhejiang University, Zhejiang Normal University and Hangzhou Normal University and others.In recent years, he has published more than 40 papers, 12 monographs and 12 teaching materials in People's Daily, Xinhua Digest, Modern Communication, Contemporary Film, China Radio and Television Journal, TV Studies and other important newspapers and periodicals.He used to be the deputy director of Zhejiang Jinhua TV Station and the deputy director of drama and music Department of CCTV Art Center. He was the producer of CCTV's "98 and 99 New Year Concert" and other large-scale TV evening parties, and participated in nearly ten TV Art star Awards.He has been engaged in the teaching and management of TV arts for a long time, mainly engaged in the teaching and research of TV program planning, radio and TV editing and directing courses.At present, the main research direction is film and television theory and cultural industry and new media research.
In the lecture, Professor Xiang Zhongping analyzed the current situation of radio and television media and its program innovation from four aspects, including current situation, thinking, innovation and countermeasures.He believes that the current situation of radio and television media presents the characteristics of new context, new ecology and new changes.In view of this situation, its key core is how to meet the diversified needs of the growing number of people, while spreading mainstream culture and mainstream values, and spreading the positive energy of the society.Xiang Zhongping pointed out that the program innovation should be dialectical thinking.At present, program innovation is at the stage of "difficult" and "not difficult"."Difficult" lies in the fact that radio and television programs are spiritual products, information products and artistic products, and the existing professional level has reached a high level, making it difficult to innovate."Not difficult" is that the program innovation by the party and the government attaches great importance to, there is a huge social demand.At last, Xiang Zhongping expatiates the countermeasures of program innovation from three levels: macro, meso and micro.From a macro point of view, to grasp the main battlefield of radio and television media, there are two countermeasures: one is to earnestly study the speech spirit of General Secretary Xi Jinping and integrate the "three-screen interaction"; the other is to improve the ability and connotation.From this, we should innovate the all-media operation platform and build the concept of "three integration and four modernization".Realize the integration of omnimedia resources;Adjust the strategy, highlight the key points, break the program balance and balanced development of the normal thinking.From the micro point of view, program innovation can be divided into four steps, the first step is to master the laws and methods of planning works;The second step is the text, the text and creative planning of the program;The third step is to construct the narrative structure;The fourth step is shooting and making.
Finally, Professor Xiang Zhongping also answered relevant questions raised by the audience.
(Li Mengya, trans. Zhao Yuping)