Hongbing Yu
Associate Professor
Educational Background
PhD, Foreign Linguistics and Applied Linguistics, Nanjing Normal University (2014)
MA, English Language and Literature, Nanjing Normal University (2010)
BA, Economics, Hefei University (2007)
Research
Research Interests
Semiotics
Sociocultural linguistics
Neurosciences & cognition
Interface between language, economy and human behavior
Cross-cultural communication
Language education
Chinese language & culture
Translation
Research Projects
2015. “A Study on the Mechanisms of Semiotic Communication and Cognition from the Perspective of Sebeok's Global Semiotics”, sponsored by Jiangsu Social Science Youth Fund (15TQC004)
2015. China Postdoctoral Science Foundation funded project, First Class (2015M580444)
2015. “Eastern Orthodox Church and Dostoyevsky’s Writings”, Sub-project of Significant Chinese National Social Sciences Fund “Eastern Orthodox Church and Russian Literature” (15ZDB092)
2013. “A Study on Sebeok’s Semiotic Thought”, sponsored by Jiangsu Provincial Projects for Postgraduate Academic Innovations (CXZZ13_0380)
Refereed Journal Articles
Yu, Hongbing. (2016). Why Are They Silent. Society. 53(6): 625-628.
Yu, Hongbing. (2016). The Relationship between Sebeok’s Modeling Systems Theory and the Tartu School. Russian Literature & Art. (4): 118-123.
Yu, Hongbing. (2016). A Remedy for the Pars Pro Toto Fallacy in Chinese Semiotics. Chinese Semiotic Studies. (12-3): 321-328.
Yu, Hongbing. (2016). On Anti-Identity Construction and Anti-Modeling. Chinese Semiotic Studies. (12-2): 259-267.
Yu, Hongbing. (2016). Quo Vadimus in the Study of Linguistic Sign Systems in the 21st Century? Chinese Semiotic Studies. (12-1): 1-2.
Zhang, Jie & Hongbing Yu (corresponding author). (2016). The Inward Shift in 21st-Century Linguistic Studies. Chinese Semiotic Studies. (12-1): 3-12.
Yu, Hongbing & Jie Zhang (corresponding author). (2016). A Semiotic Analysis of Anti-Identity Construction in Fictional Narratives from the Viewpoint of Modeling Systems Theory. Semiotica. (210): 151–166.
Yu, Hongbing & Jie Zhang. (2015). “Anti-identity Construction” of Literary Texts from a Semiotic Point of View. Foreign Literature Studies. (6): 59-67.
Yu, Hongbing. (2014). A Brief Discussion of the Epicentral Concept in Contemporary Western Semiotics: semiosis. Russian Literature & Art. (2): 106-111.
Yu, Hongbing. (2014). Widening the Scope: Report on the Second Symposium of the Chinese Forum on Semiotics in Guiyang, China. Chinese Semiotic Studies. (10-1): 5-7.
Yu, Hongbing. (2014). The Ubiquity of Semiosis: Plenary Speeches Delivered at the 11th World Congress of Semiotics Held in Nanjing, October 5-9, 2012. Chinese Semiotic Studies. (10-1): 11-12.
Yu, Hongbing. (2013). An Important Interdisciplinary Semiotician of the 20th Century: Thomas Sebeok (20世纪重要的跨学科符号学家：托马斯•西比奥克). (Chinese Social Sciences Today) August, 23rd.
Yu, Hongbing. (2013). A Carnival Pilgrimage: Cultural Semiotics in China. Semiotica (197): 141-152.
Yu, Hongbing. (2013). Enter the Dragon: Sebeok’s Chinese Connection. Biosemiotics (6): 561-571.
Yu, Hongbing. (2013). Human Brains Function Culturally: Semiosis Under the Culture-driven View. The American Journal of Semiotics (29.1–4): 135-148.
Yu, Hongbing. (2013). Cultural Forgetting Mechanism in the Cultural Semiotic View. Russian Literature & Art. (3): 84-89.
Yu, Hongbing & Yongxiang Wang. (2013). Introduction to the Plenary Speeches delivered at the 11th World Congress of IASS/AIS. Chinese Semiotic Studies (9): 3.
Yu, Hongbing. (2012). A New Cultural-semiotic Perspective: Perception of Signs and Semi-Autonomous Generation of Meaning. Russian Literature & Art. (2): 119-124.
Yu, Hongbing. (2012). The Back of Mnemosyne: A Cultural-semiotic Analysis of the Forgetting Mechanism of Culture. Chinese Semiotic Studies (8): 101-114.
Yu, Hongbing. (2009). Differentiating Language and Writing: Rethinking the Definition of Writing and its relation to Language. Wenjiao Ziliao. (30): 41-43.
Yu, Hongbing. (2009). On Linguistic Signs and Writing Signs: their Nature and Functions. Wenjiao Ziliao. (32): 26-28.
Yu, Hongbing. (2009). A Short Essay on the usage of Human Signs. Wenjiao Ziliao. (33): 23-24.
Books
Authored Book
Yu, Hongbing. (Forthcoming). Living by Models: An Interdisciplinary Study in Modeling Systems Theory. Berlin: De Gruyter Mouton.
Edited Volumes
Yu, Hongbing & Linda L. Thornburg. (2016). The Study of Linguistic Sign Systems in the 21st Century. Berlin: De Gruyter.
Yan, Zhijun & Hongbing Yu. (2016). Semiotics as an Interdisciplinary Methodology. Berlin: De Gruyter.
Yu, Hongbing. (2014). Traversing the Mental and the Artistic Worlds. Nanjing: Hohai University Press.
Translated Books
《意义的形式：建模系统理论与符号学分析》 (The Forms of Meaning: Modeling Systems Theory and Semiotic Analysis, by Thomas A. Sebeok & Marcel Danesi, 2000). (Sichuan University Press, 2016, Chinese Edition, Translator).
《符号学与艺术理论：在自律论和语境论之间》 (Semiotics and Art Theory: Between Autonomism and Contextualism, by Madeleine Schechter, 2008). (Sichuan University Press, 2015, Chinese Edition, Translator).
《打开边界的符号学：穿越符号敞开网络的解释路径》 (Semiotics Unbounded: Interpretive Routes through the Open Network of Signs, by Susan Petrilli & Augusto Ponzio, 2005) (Yilin Press, 2015, Chinese Edition, Co-translator).
Honors and Awards
2016. Outstanding Advisor for “Star of Outlook” English Talent Competition
2015. Outstanding Doctoral Thesis in Jiangsu Province
2015. Outstanding Doctoral Thesis at Nanjing Normal University
2014. Summa Cum Laude Nanjing Normal University PhD
2014. Zhu Jingwen Special Scholarship, Top-grade
2013. National Scholarship for PhD Candidates
2013. Jessie Rhodes Chambers Scholarship, Top-grade
2013. Outstanding Nanjing Normal Uni. PhD Candidate
Academic Titles
Associate Editor, Semiotica, De Gruyter Mouton
Managing Editor, Chinese Semiotic Studies, De Gruyter Mouton
Associate Editor, International Journal of Semiotics and Visual Rhetoric, IGI Global
Director, China Association of Language and Education
Committee Member, Linguistics in Higher Education Committee of Linguistic Society of America
Jury Member, Mouton d'Or Award of Semiotica
Director, Chinese Association for Language and Semiotic Studies
Director and Secretary, Jiangsu Foreign Languages & Linguistics Society
Research Fellow, International Institute of Semiotic Studies, Nanjing Normal University
Special Research Fellow, Center of Semiotics and Communication Studies, Sichuan University
Contact
Tel: +86-025-83598998
E-mail: njnubrandon@126.com