Hongbing Yu (Adjunct Associate Professor)
Dr. Hongbing Yu holds the position of Adjunct Associate Professor of Language, Communication and Semiotics in School of Foreign Languages and Cultures at Nanjing Normal University. He is currently working as Assistant Professor in Department of Languages, Literatures and Cultures at Ryerson University.
Research Interests
Cultural semiotics
Sociocultural linguistics
Intercultural communication
Cognition & Narratology
Philosophy of language
Chinese language and culture
Chinese philosophy
Authored Book
Yu, Hongbing. (Forthcoming). Living by Models: An Interdisciplinary Study in Modeling Systems Theory. Berlin: De Gruyter Mouton.
Yu, Hongbing. (2019).《符号建模论》(On Semiotic Modeling). Suzhou: Soochow University Press.
Edited Volumes
Yu, Hongbing & Linda L. Thornburg. (2016). The Study of Linguistic Sign Systems in the 21st Century. Berlin: De Gruyter.
Yan, Zhijun & Hongbing Yu. (2016). Semiotics as an Interdisciplinary Methodology. Berlin: De Gruyter.
Yu, Hongbing. (2014). Traversing the Mental and the Artistic Worlds. Nanjing: Hohai University Press.
Translated Books
《意义的形式：建模系统理论与符号学分析》 (The Forms of Meaning: Modeling Systems Theory and Semiotic Analysis, by Thomas A. Sebeok & Marcel Danesi, 2000). (Sichuan University Press, 2016, Chinese Edition, Translator).
《符号学与艺术理论：在自律论和语境论之间》 (Semiotics and Art Theory: Between Autonomism and Contextualism, by Madeleine Schechter, 2008). (Sichuan University Press, 2015, Chinese Edition, Translator).
《打开边界的符号学：穿越符号敞开网络的解释路径》 (Semiotics Unbounded: Interpretive Routes through the Open Network of Signs, by Susan Petrilli & Augusto Ponzio, 2005) (Yilin Press, 2015, Chinese Edition, Co-translator).
Published Refereed Journal Articles
Yu, Hongbing. (2020). 文化记忆与文化遗忘的重新界定(Redefining Cultural Memory and Cultural Oblivion). Russian Literature & Art. 1: 135-142.
Yu, Hongbing. (2019).文化记忆的符号机制初论(Preliminary Thoughts on the Semiotic Mechanism of Cultural Memory). Shandong Foreign Language Teaching. 5: 73-82.
Yu, Hongbing. (2019). Meaning Generation – A cocktail of modeling, cultural memory, emotions and human agency. Chinese Semiotic Studies. 15(3): 429–447.
Zhang, Jie & Hongbing Yu (corresponding author). (2018). “Semiotics – Another Window on the World”. Chinese Semiotic Studies. 14(2):129–135.
Yu, Hongbing & Feng Wang. (2018). 国际符号学研究的阵地、理论与方法(Fronts, Theories and Methods of International Semiotic Studies), Journal of Beijing International Studies University. 6: 14-21.
Yu, Hongbing. (2017). Semiotic Modeling and Education. Semiotica (215): 365–379.
Yu, Hongbing. (2017). Clashes of Language between Semiospheres (文化符号圈的语言碰撞).Chinese Social Sciences Today. March 3rd.
Yu, Hongbing. (2016). Why Are They Silent. Society 53(6): 625-628.
Yu, Hongbing. (2016). The Relationship between Sebeok’s Modeling Systems Theory and the Tartu School. Russian Literature & Art (4): 118-123.
Yu, Hongbing. (2016). A Remedy for the Pars Pro Toto Fallacy in Chinese Semiotics. Chinese Semiotic Studies (12-3): 321-328.
Yu, Hongbing. (2016). On Anti-Identity Construction and Anti-Modeling. Chinese Semiotic Studies (12-2): 259-267.
Yu, Hongbing. (2016). Quo Vadimus in the Study of Linguistic Sign Systems in the 21st Century? Chinese Semiotic Studies (12-1): 1-2.
Zhang, Jie & Hongbing Yu (corresponding author). (2016). The Inward Shift in 21st-Century Linguistic Studies. Chinese Semiotic Studies (12-1): 3-12.
Yu, Hongbing & Jie Zhang (corresponding author). (2016). A Semiotic Analysis of Anti-Identity Construction in Fictional Narratives from the Viewpoint of Modeling Systems Theory. Semiotica (210): 151–166.
Yu, Hongbing & Jie Zhang. (2015). “Anti-identity Construction” of Literary Texts from a Semiotic Point of View. Foreign Literature Studies (6): 59-67.
Yu, Hongbing. (2014). A Brief Discussion of the Epicentral Concept in Contemporary Western Semiotics: semiosis. Russian Literature & Art (2): 106-111.
Yu, Hongbing. (2014). Widening the Scope: Report on the Second Symposium of the Chinese Forum on Semiotics in Guiyang, China. Chinese Semiotic Studies (10-1): 5-7.
Yu, Hongbing. (2014). The Ubiquity of Semiosis: Plenary Speeches Delivered at the 11th World Congress of Semiotics Held in Nanjing, October 5-9, 2012. Chinese Semiotic Studies (10-1): 11-12.
Yu, Hongbing. (2013). An Important Interdisciplinary Semiotician of the 20th Century: Thomas Sebeok (20世纪重要的跨学科符号学家：托马斯•西比奥克). Chinese Social Sciences Today. August 23rd.
Yu, Hongbing. (2013). A Carnival Pilgrimage: Cultural Semiotics in China. Semiotica (197): 141-152.
Yu, Hongbing. (2013). Enter the Dragon: Sebeok’s Chinese Connection. Biosemiotics (6): 561-571.
Yu, Hongbing. (2013). Human Brains Function Culturally: Semiosis Under the Culture-driven View. The American Journal of Semiotics (29.1–4): 135-148.
Yu, Hongbing. (2013). Cultural Forgetting Mechanism in the Cultural Semiotic View. Russian Literature & Art (3): 84-89.
Yu, Hongbing & Yongxiang Wang. (2013). Introduction to the Plenary Speeches delivered at the 11th World Congress of IASS/AIS. Chinese Semiotic Studies (9): 3.
Yu, Hongbing. (2012). A New Cultural-semiotic Perspective: Perception of Signs and Semi-Autonomous Generation of Meaning. Russian Literature & Art (2): 119-124.
Yu, Hongbing. (2012). The Back of Mnemosyne: A Cultural-semiotic Analysis of the Forgetting Mechanism of Culture. Chinese Semiotic Studies (8): 101-114.
Yu, Hongbing. (2009). Differentiating Language and Writing: Rethinking the Definition of Writing and its relation to Language. Wenjiao Ziliao (30): 41-43.
Yu, Hongbing. (2009). On Linguistic Signs and Writing Signs: their Nature and Functions. Wenjiao Ziliao (32): 26-28.
Yu, Hongbing. (2009). A Short Essay on the usage of Human Signs. Wenjiao Ziliao (33): 23-24.
Books Chapters, Prefaces, Forewords & Reports
Yu, Hongbing. (2017). “Preface to McLuhan: The Unwitting Semiotician”, McLuhan: The Unwitting Semiotician by Marcel Danesi, Nanjing: Nanjing Normal University Press
Yu, Hongbing. (2016). “Quo Vadimus in the Study of Linguistic Sign Systems in the 21st Century?” Chinese Semiotic Studies. (12-1): 1-2.
Yu, Hongbing. (2014). “The Back of Mnemosyne: A Cultural-semiotic Analysis of the Forgetting Mechanism of Culture”. In Hongbing Yu (ed.). Traversing the Mental and the Artistic Worlds: Proceedings of the 11th World Congress of IASS/AIS, 22 – 34, Nanjing: Hohai University Press.
Yu, Hongbing. (2014). “Introduction to the Proceedings of the 11th World Congress of the IASS/AIS”. In Hongbing Yu (ed.). Traversing the Mental and the Artistic Worlds: Proceedings of the 11th World Congress of IASS/AIS. 5-8. Nanjing: Hohai University Press.
Yu, Hongbing. (2014). “Projecting the Past into the Future: Plenary Speeches Delivered at the 11th World Congress of Semiotics Held in Nanjing, October 5–9, 2012”. Chinese Semiotic Studies. (10-4):535.
Yu, Hongbing. (2014). “The Realm of Mind. Plenary Speeches Delivered at the 11th World Congress of Semiotics Held in Nanjing, October 5-9, 2012”. Chinese Semiotic Studies. (10-2): 179.
Yu, Hongbing. (2014). “Widening the Scope: Report on the Second Symposium of the Chinese Forum on Semiotics in Guiyang, China”. Chinese Semiotic Studies. (10-1): 5-7.
Yu, Hongbing. (2014). “The Ubiquity of Semiosis: Plenary Speeches Delivered at the 11th World Congress of Semiotics Held in Nanjing, October 5-9, 2012”. Chinese Semiotic Studies. (10-1): 11-12.
Yu, Hongbing & Yongxiang Wang. (2013). “Introduction to the Plenary Speeches delivered at the 11th World Congress of IASS/AIS”. Chinese Semiotic Studies (9): 3.
Research Projects
2015. “A Study on the Mechanisms of Semiotic Communication and Cognition from the Perspective of Sebeok's Global Semiotics”, sponsored by Jiangsu Social Science Youth Fund (15TQC004)
2015. China Postdoctoral Science Foundation funded project, First Class (2015M580444)
2015. “Eastern Orthodox Church and Dostoyevsky’s Writings”, Sub-project of Significant Chinese National Social Sciences Fund “Eastern Orthodox Church and Russian Literature” (15ZDB092)
2013. “A Study on Sebeok’s Semiotic Thought”, sponsored by Jiangsu Provincial Projects for Postgraduate Academic Innovations (CXZZ13_0380)
Honors and Awards
2017. “Star of Academic Excellence” of Jiangsu Foreign Languages & Linguistics Society
2016. Outstanding Advisor for “Star of Outlook” English Talent Competition
2015. Outstanding Doctoral Thesis in Jiangsu Province
2015. Outstanding Doctoral Thesis at Nanjing Normal University
2014. Summa Cum Laude Nanjing Normal University PhD
2014. Zhu Jingwen Special Scholarship, Top-grade
2013. National Scholarship for PhD Candidates
2013. Jessie Rhodes Chambers Scholarship, Top-grade
2013. Outstanding Nanjing Normal Uni. PhD Candidate
Academic Titles
Associate Editor, Semiotica, De Gruyter Mouton
Managing Editor, Chinese Semiotic Studies, De Gruyter Mouton
Associate Editor, International Journal of Semiotics and Visual Rhetoric, IGI Global
Director, China Association of Language and Education
Committee Member, Linguistics in Higher Education Committee of Linguistic Society of America
Jury Member, Mouton d'Or Award of Semiotica
Director, Chinese Association for Language and Semiotic Studies
Director and Secretary, Jiangsu Foreign Languages & Linguistics Society
Research Fellow, International Institute of Semiotic Studies, Nanjing Normal University
Special Research Fellow, Institute of Semiotics and Media Studies, Sichuan University
Guest Researcher, Center for Semiotics and Cultural Studies of Shinawatra University
Contact
Tel: +86-025-83598998
E-mail: njnubrandon@126.com