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Hongbing Yu Associate Professor


Hongbing Yu

Associate Professor


Educational Background
PhD, Foreign Linguistics and Applied Linguistics, Nanjing Normal University (2014)
MA, English Language and Literature, Nanjing Normal University (2010)
BA, Economics, Hefei University (2007)



Research Interests


Sociocultural linguistics

Neurosciences & cognition

Interface between language, economy and human behavior

Cross-cultural communication

Language education

Chinese language & culture



Research Projects

2015. “A Study on the Mechanisms of Semiotic Communication and Cognition from the Perspective of Sebeok's Global Semiotics”, sponsored by Jiangsu Social Science Youth Fund (15TQC004)

2015. China Postdoctoral Science Foundation funded project, First Class (2015M580444)

2015. “Eastern Orthodox Church and Dostoyevsky’s Writings”, Sub-project of Significant Chinese National Social Sciences Fund “Eastern Orthodox Church and Russian Literature” (15ZDB092)

2013. “A Study on Sebeok’s Semiotic Thought”, sponsored by Jiangsu Provincial Projects for Postgraduate Academic Innovations (CXZZ13_0380)


Peer-Reviewed Journal Papers

2017    Yu, Hongbing. “Semiotic Modeling and Education”. Semiotica. (215): 365–379.

2017    Yu, Hongbing. 文化符号圈的语言碰撞(“Clashes of Language between Semiospheres”). Chinese Social Sciences Today. March, 3rd. (Chinese)

2016    Yu, Hongbing. “Why Are They Silent? Unilateralism in the Classroom Discourse of Chinese Higher Education”. Society. 53(6): 625-628.

2016    Yu, Hongbing. 西比奥克建模系统理论与塔尔图学派的渊源(“The Relation between Sebeok’s Modeling Systems Theory and the Tartu School”). Russian Literature & Art. (4): 118-123. (Chinese)

2016    Yu, Hongbing. “A Remedy for the Pars Pro Toto Fallacy in Chinese Semiotics”. Chinese Semiotic Studies. (12-3): 321-328.

2016    Yu, Hongbing. “On Anti-Identity Construction and Anti-Modeling”. Chinese Semiotic Studies. (12-2): 259-267.

2016    Zhang, Jie & Hongbing Yu (corresponding author). “The Inward Shift in 21st-Century Linguistic Studies”. Chinese Semiotic Studies. (12-1): 3-12.

2016    Yu, Hongbing & Jie Zhang. “A Semiotic Analysis of Anti-Identity Construction in Fictional Narratives from the Viewpoint of Modeling Systems Theory”. Semiotica. (210): 151–166.

2015    Yu, Hongbing & Jie Zhang. 符号学视阈下的文学文本“反身份建构”(“‘Anti-identity Construction’ of Literary Texts from a Semiotic Point of View”). Foreign Literature Studies. (6): 59-67. (Chinese)

2014    Yu, Hongbing. 谈谈现代西方符号学的核心概念:Semiosis. (“A Brief Discussion of the Epicentral Concept in Contemporary Western Semiotics: semiosis”). Russian Literature & Art. (2): 106-111. (Chinese)

2013    Yu, Hongbing. 20世纪重要的跨学科符号学家:托马斯·西比奥克(“An Important Interdisciplinary Semiotician of the 20th Century: Thomas Sebeok”). Chinese Social Sciences Today. August, 23rd. (Chinese)

2013    Yu, Hongbing. “A Carnival Pilgrimage: Cultural Semiotics in China”. Semiotica (197): 141-152.

2013    Yu, Hongbing. “Enter the Dragon: Sebeok’s Chinese Connection”. Biosemiotics (6): 561-571.

2013    Yu, Hongbing. “Human Brains Function Culturally: Semiosis Under the Culture-driven View”. The American Journal of Semiotics (29.1–4): 135-148.

2013    Yu, Hongbing. 文化符号学视域中的文化遗忘机制(“Cultural Forgetting Mechanism in the Cultural Semiotic View”). Russian Literature & Art. (3): 84-89. (Chinese)

2012    Yu, Hongbing. 文化符号学的新视角:符号的感知与意义的半自动生成(“A New Cultural-semiotic Perspective: Perception of Signs and Semi-Autonomous Generation of Meaning”). Russian Literature & Art. (2): 119-124. (Chinese)

2012    Yu, Hongbing. “The Back of Mnemosyne: A Cultural-semiotic Analysis of the Forgetting Mechanism of Culture”. Chinese Semiotic Studies (8): 101-114.

2009    Yu, Hongbing. 简论人类符号的使用(“A Short Essay on the Use of Human Signs”). 文教资料. (33): 23-24. (Chinese)

2009    Yu, Hongbing. 论语言符号与文字符号的性质和功能(“On Linguistic Signs and Writing Signs: their Nature and Functions”). 文教资料. (32): 26-28. (Chinese)

2009    Yu, Hongbing. 言文之辩--再思文字定义及语言与文字的关系(“Differentiating Language and Writing: Rethinking the Definition of Writing and Its Relation to Language”). 文教资料. (30): 41-43. (Chinese)


Book Chapters

2014    Yu, Hongbing. “Introduction to the Proceedings of the 11th World Congress of the IASS/AIS”. In Traversing the Mental and the Artistic Worlds: Proceedings of the 11th World Congress of IASS/AIS. 5-8. Nanjing: Hohai University Press.

2014    Yu, Hongbing. “The Back of Mnemosyne: A Cultural-semiotic Analysis of the Forgetting Mechanism of Culture”. In Traversing the Mental and the Artistic Worlds: Proceedings of the 11th World Congress of IASS/AIS. 22-34. Nanjing: Hohai University Press.


Prefaces, Forewords & Reports

2017    Yu, Hongbing. “Preface to McLuhan: The Unwitting Semiotician”, Marcel Danesi, Nanjing: Nanjing Normal University Press

2016    Yu, Hongbing. “Quo Vadimus in the Study of Linguistic Sign Systems in the 21st Century?” Chinese Semiotic Studies. (12-1): 1-2.

2014    Yu, Hongbing. “Projecting the Past into the Future: Plenary Speeches Delivered at the 11th World Congress of Semiotics Held in Nanjing, October 5–9, 2012”.  Chinese Semiotic Studies. (10-4):535.

2014    Yu, Hongbing. “The Realm of Mind. Plenary Speeches Delivered at the 11th World Congress of Semiotics Held in Nanjing, October 5-9, 2012”. Chinese Semiotic Studies. (10-2): 179.

2014    Yu, Hongbing. “Widening the Scope: Report on the Second Symposium of the Chinese Forum on Semiotics in Guiyang, China”. Chinese Semiotic Studies. (10-1): 5-7.

2014    Yu, Hongbing. “The Ubiquity of Semiosis: Plenary Speeches Delivered at the 11th World Congress of Semiotics Held in Nanjing, October 5-9, 2012”. Chinese Semiotic Studies. (10-1): 11-12.

2013    Yu, Hongbing & Yongxiang Wang. “Introduction to the Plenary Speeches delivered at the 11th World Congress of IASS/AIS”. Chinese Semiotic Studies (9): 3.


Authored Book

Yu, Hongbing. (Forthcoming). Living by Models: An Interdisciplinary Study in Modeling Systems Theory. Berlin: De Gruyter Mouton.


Edited Volumes

Yu, Hongbing & Linda L. Thornburg. (2016). The Study of Linguistic Sign Systems in the 21st Century. Berlin: De Gruyter.

Yan, Zhijun & Hongbing Yu. (2016). Semiotics as an Interdisciplinary Methodology. Berlin: De Gruyter.

Yu, Hongbing. (2014). Traversing the Mental and the Artistic Worlds. Nanjing: Hohai University Press.


Translated Books

《意义的形式:建模系统理论与符号学分析》 (The Forms of Meaning: Modeling Systems Theory and Semiotic Analysis, by Thomas A. Sebeok & Marcel Danesi, 2000). (Sichuan University Press, 2016, Chinese Edition, Translator).

《符号学与艺术理论:在自律论和语境论之间》 (Semiotics and Art Theory: Between Autonomism and Contextualism, by Madeleine Schechter, 2008). (Sichuan University Press, 2015, Chinese Edition, Translator).

《打开边界的符号学:穿越符号敞开网络的解释路径》 (Semiotics Unbounded: Interpretive Routes through the Open Network of Signs, by Susan Petrilli & Augusto Ponzio, 2005) (Yilin Press, 2015, Chinese Edition, Co-translator).


Honors and Awards

2016. Outstanding Advisor for “Star of Outlook” English Talent Competition

2015. Outstanding Doctoral Thesis in Jiangsu Province

2015. Outstanding Doctoral Thesis at Nanjing Normal University

2014. Summa Cum Laude Nanjing Normal University PhD

2014. Zhu Jingwen Special Scholarship, Top-grade

2013. National Scholarship for PhD Candidates

2013. Jessie Rhodes Chambers Scholarship, Top-grade

2013. Outstanding Nanjing Normal Uni. PhD Candidate


Academic Titles

Associate Editor, Semiotica, De Gruyter Mouton

Managing Editor, Chinese Semiotic Studies, De Gruyter Mouton

Associate Editor, International Journal of Semiotics and Visual Rhetoric, IGI Global

Director, China Association of Language and Education

Committee Member, Linguistics in Higher Education Committee of Linguistic Society of America

Chair of the Jury, Mouton d'Or Award of Semiotica(2018)

Jury Member, Mouton d'Or Award of Semiotica(2016-2017)

Director, Chinese Association for Language and Semiotic Studies

Director and Secretary, Jiangsu Foreign Languages & Linguistics Society

Research Fellow, International Institute of Semiotic Studies, Nanjing Normal University

Special Research Fellow, Center of Semiotics and Communication Studies, Sichuan University


Tel: +86-025-83598998