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Jufang Zhu Professor

Research Interests: 
  • Theory and practice of Sports Economics
  • Strategic development of sports industry
  • Sports management and management

Educational Background

PhD, Management Science, Hohai University (2010-)

MA, Physical Education Major , Shanghai Institute of Physical Education (2000)

BA, Physical Education Major , Nanjing Normal University(1993)

Research Interests

Theory and practice of Sports Economics、Strategic development of sports industry、Sports management and management

Research Projects

1. A Study On the Management Strategy of China Sports Events Industry, General Administration of Sport of China, 2010/6-2011/6, principal

2. Research On the Influence of the Network of Sports Industry Cluster On Enterprise Performance, General Administration of Sport of China, 2016-2017, principal

3. Research on the key, difficulty and Countermeasure of enlarging sports consumption demand in Jiangsu Province, Jiangsu Province Sports Bureau, 2012/10-2014/12, principal

4. study On the Sports Consumption Choice Tendency of College Students in Jiangsu Province and Its Countermeasures, Jiangsu Province Education Science the Twelfth Five Year Programme, 2015-2016, principal

Journal Articles

1. Countermeasure Research on Force Mechanism and Connotative Development of Sports Event Operation, Sports and Science, 2012(1), 83-86

2. Research On Performance Evaluation of Single Sports Association Based On Fuzzy Theory, Journal of Tianjin Institute of Physical Education, 2012(6), 501-504 

3. Research on "sports economics" between China and America and Comparative analysis and Prospect of Education, journal of shenyang physical education institute, 2012(6), 11-15

4.  Finance and Decision Research on Major Sports Event Based on AHP, Journal of Nanjing Institute of Physical Education (Social Science), 2011(2), 76-79

5. Research On the Classroom Teaching Innovation of Sports Economics, journal of shenyang physical education institute, 2011(1), 79-81

6. Research On the Business Strategy of China's Sports Game Based On Life Cycle, Journal of Nanjing Institute of Physical Education (Social Science), 2012(1), 42-46

7. Research On the Obstacles and Paths of the Expansion of Sports Consumption Demand, China Collective Economy, 2015(36), 61-62

8、Study on Performance Assessment of Individual Sport Association Based on Fuzzy Theory, 《The International Symposium on Computer Science in Sport》, 2011.


Research on the development strategy of scientific and technological talents and innovation performance, Science Press, 2013

Academic Title

Member of Jiangsu Provincial Sports Industry Association


Fixed phone:+86-025-85891418